Building a list of clients is the number one priority of every social media agency. Social media is rapidly becoming an integral part of modern day business, as more businesses are realizing the power of the Internet in driving customers to their web site, as well as helping them to market their products and services.
Yet, it is not always easy to get a client to provide personal information or divulge their contact information for customer relationships. The challenge for most businesses, is to find a way to convince them to share their data.
The first thing that any social media agency must do, is to build a relationship with the client, to get them to divulge information. Most clients today are content with basic information that can be found on their website, or on social networking sites such as Facebook and Twitter. Companies must use this customer information in a way that allows them to market their business to them in a more personal way.
It should be noted that every social media agency will have slightly different strategies for getting the customer to divulge their data. For this reason, it is important to understand the best practices of each agency, before any strategy is put into place.
When doing research, it is important to find out what the client wants from the social media agency, and what they want the agency to accomplish. From there, the social media agency can create a strategy to achieve their goals.
A great benefit of using social media for advertising, is that the process itself is almost frictionless. A good social media agency can use text-based marketing methods, videos, audio clips, and even Facebook Live broadcasting to help the company market to its target audience.
One technique that a social media agency can use is “text marketing.” In this method, clients are told to write short messages on a variety of topics related to their industry.
These messages are then placed in a message board on the social media agency’s website, or used as free-text on their mobile applications. If the message is short enough, most clients will post it on their own wall, and the social media agency can also use this to test messages for content.
A simple strategy that smaller businesses utilize is to leave subtle links in emails that they send out to potential customers. When a customer reads an email that contains the link, the link opens a webpage where the client can explain the benefits of the company’s product or service.
Another effective way to gain access to a customer’s data is through a social media agency that offers services that enable the company to provide marketing to it. This may include creating a buzz about a new product or service, as well as collecting feedback from customers to determine whether or not a change in strategy is necessary.
A social media agency can also create a video for the company’s product, as well as allow a link to the video in its marketing communications. This enables the company to directly reach out to its target customers, as well as use videos to communicate certain marketing campaigns.
In closing, it is important for a social media agency to understand the importance of personalizing their service, as well as the impact they can have on the brand of the company. This can mean developing a relationship with a client, or reaching out to their target customers.